Smiling Moose Rocky Mountain Deli Makes Fast Casual Movers and Shakers List for First Time

Brand Debuts at No. 67, Recognized for Menu Changes and Interior Redesign

DENVER – Smiling Moose Rocky Mountain Deli was named one of the fast casual industry’s most significant brands of the year, earning the no. 67 spot on the 2016 Fast Casual Top 100 Movers & Shakers list. The recognition comes on the heels of the brand overhaul Smiling Moose underwent in 2015, and the company’s acquisition by Growler USA earlier this year.

“We are honored to be recognized as one of the top fast casual concepts in the industry,” said Dan White, CEO of Smiling Moose Rocky Mountain Deli. “Smiling Moose is experiencing significant momentum and we look forward to what’s in store for us moving forward.”

This is the first time Smiling Moose Rocky Mountain Deli has been named to the Movers & Shakers list. Part of its recognition is due to its recent menu update, which offers guests increased variety, along with lower-calorie, lower-fat, vegetarian and gluten-free options. In May, the brand rolled out an Over 20 Under 600 menu to showcase favorites that deliver adventure in every bite, with flavorful, hearty portions made from the freshest ingredients.

“As the popularity of fast casual brands increases so does the number of emerging concepts, accompanied by a multitude of QSR and full-service franchises that are now rebranding in an effort to join our exclusive club,” said Cherryh Cansler, managing editor of “To help narrow down the choices this year, we accepted self-nominations, requiring each brand to answer a variety of questions about their businesses.”

Smiling Moose has 16 units across seven states, with plans to reach 100 locations by 2020. Inspired by the adventuresome spirit of the Rocky Mountains, Smiling Moose delivers unique, bold flavor combinations served by a lively, engaging team. Guests can explore a wide variety of satisfying, house-made options that range from chopped salads and mouthwatering grilled or cool sandwiches, to savory soups, wraps and breakfast sandwiches.

About Smiling Moose Rocky Mountain Deli
Smiling Moose Rocky Mountain Deli serves up the fresh quality and flavor of a deli with a wry smile. Serious about offering innovative hand-crafted sandwiches, wraps, salads, homemade soups, fresh-baked cookies and more, Smiling Moose isn’t a secret, but for everyone who finds us it’s a welcome discovery. Enjoy our delicious, Rocky Mountain deli-style food… served fresh with a side of fun!