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About Us

Smiling Moose Fast Casual Top 100
Smiling Moose Rocky Mountain Deli was named one of the fast casual industry’s most significant brands of the year, earning a spot on the 2016 Fast Casual Top 100 Movers & Shakers list.

Smiling Moose Rocky Mountain Deli serves up the fresh quality and flavor of a deli with a wry smile. Serious about offering innovative hand-crafted sandwiches, wraps, salads, homemade soups, fresh-baked cookies and more, Smiling Moose isn’t a secret, but for everyone who finds us, it’s a welcome discovery.

Smiling Moose franchise owners share our spirit of adventure. Is this you? Learn more below.

Our Culture

Want out of the stuffy corporate world and into a community where you’ll be heard? We’re a fresh, adventurous brand with a sense of fun. Your investment, hard work, and input make a difference here. Chart your own destiny, grow your own business within our model, and create your own success with us!


In 2015, we launched a comprehensive brand update, including everything from interior redesign, technology improvements, and menu updates to a refined logo and website. Our new positioning puts us right in the fast casual sweet spot, where you can serve your guests through multiple channels: breakfast, lunch and dinner, and B2B catering. Surf our site and see for yourself how The Moose has evolved!

Brand Promise

As our name implies, we’re no run-of-the mill deli. We’re a company of passionate people who work together to create craveable food and memorable service for our guests. Our unique, chef-inspired menu features bold, adventurous flavors, where everything is made to order using only the freshest ingredients. We create a fun, inviting atmosphere where our guests enjoy not just great meals, but great experiences. (And so do we!)


Our seasoned team, up-to-date training programs, marketing and operating systems, and state-of-the-art technology are all designed to best support you in your quest for success and profitability.


Don't take it from us, get it straight from the Moose's mouth! See what our franchise owners have to say.