Smiling Moose Deli Rebrands to focus on Rocky Mountain image – Nation’s Restaurant News

The Smiling Moose Deli has launched a rebranding and name change designed to refocus on the concept’s Rocky Mountain roots with the hope of sparking new growth, the company told Nation’s Restaurant News.

The 19-unit Smiling Moose Deli is being reworked as Smiling Moose Rocky Mountain Deli as part of a brand overhaul that includes a new prototype design and upgrades to the menu, said Sue Daggett, the chain’s president and CEO. Daggett joined the company about two years ago.

Daggett said the rebranding was needed in part to bring a more cohesive look to the concept, which was founded in 2003 and had grown in seven states with varying restaurant designs over the years.

Read the full article from the Nation’s Restaurant News here.