How small companies can share in community success

Communities in the Chippewa Valley are in the midst of many exciting changes that are likely to make a great place to live even greater. Both Eau Claire and Chippewa Falls have been involved in redevelopment efforts that are changing the look and feel of their downtown environments and are creating buzz and excitement among downtown businesses and the consumers who frequent them.

“The vibe of being downtown is great fun,” says Colleen Weber, owner of The Smiling Moose Deli in Eau Claire. “Being in on the early stages of anything new brings some visibility through the media outlets. Staying current and growing as the community in downtown grows is continually challenging. Location matters; overhead matters. Have a solid business plan, and don’t believe that just because your business is located in a redeveloping area, it will automatically thrive. Success takes planning, hard work and focus.”

Read the full article from the Chippewa Valley Business Report here.