Franchising Focus –

To reach its growth goal of 100 units by 2020, Smiling Moose Rocky Mountain Deli is embarking on a complete brand overhaul, including a major menu update and a complete restaurant redesign.

“That path for growth will include working with current franchisees to expand existing trade areas, adding new franchisees with restaurant experience and a desire to own multiple units and strategically expanding the supply chain to support efficient growth and ensure brand quality and consistency,” CEO Sue Daggett said about the brand, which now has 19 delis in seven states.

To meet the 2020 goal, the brand will focus growth in areas where the demographic mirrors its guest base, which includes Arizona, Colorado, Minnesota, Montana, North Dakota, South Dakota, Texas, Utah and Wyoming, Daggett said.

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