ABOUT US
Smiling Moose Sandwich Grill delivers the perfect balance of bold, unique flavor combinations, hearty portions and fresh ingredients in its housemade food that’s served in a lively, fast casual environment.
Recognized by FastCasual.com as one of the industry’s Top 100 Movers and Shakers, Smiling Moose Rocky Mountain Deli is, “an innovative restaurant brand shaping the fast casual segment.”
Inspired by the adventuresome spirit of the Rocky Mountains, a group of mountain-loving friends opened the first Smiling Moose in Edwards, Colorado, in 2003. One of the first signature hot sandwiches they created was the award-winning Original Mo! that piles sizzling grilled meat and cheese on a fresh baked baguette, is toasted in an oven to meld the flavors, then topped with crisp lettuce, tomato, red onions and banana peppers, all finished with a tangy vinaigrette and seasoning for the perfect savory bite. The Original Mo! quickly became a favorite among guests and more than a decade later, is still one of the most-ordered sandwiches at The Moose. The Mo! inspired a menu of bold flavors and satisfying options that range from custom-tossed salads and mouthwatering grilled or cool sandwiches, to savory soups, wraps, and a full breakfast offering served all day. Drawing on culinary trends, guest feedback, and its creative roots, the culinary team continues to create new menu items and update existing ones to ensure every entree is flavorful, memorable, and unlike anything you could get somewhere else.
In order to distinguish itself within the fast casual segment, Smiling Moose Rocky Mountain Deli is launching a brand update in 2024 to Smiling Moose Sandwich Grill, including everything from an interior redesign, infrastructure improvements and a menu update to a refined logo and a new website which focuses on their core attributes of providing grilled meats, the Mo sandwich, bold – craveable flavors and hearty, house-made menu items made from the freshest ingredients all delivered in a way that makes guests feel special.
Franchise development rights are available for Smiling Moose Sandwich Grills in areas throughout the nation. For more information about Smiling Moose or about franchising opportunities, inquire here.