Colorado is known as a breeding ground for fast-casual chains that have gone national with the likes of Chipotle, Noodles & Company, Qdoba and Quiznos all getting their starts in Denver. But smaller chains like Smiling Moose, which got its start in Edwards in 2003, are also looking for a piece of the action outside of our state. Smiling Moose president Sue Daggett explains that changes to the company’s menu and style are intended to emphasize the focus on its roots as a “Rocky Mountain deli” and position it for future expansion.
“We’ve really spent the last two years building the infrastructure for growth,” she notes. The goal is to expand in new and existing markets, including a new franchise agreement in San Antonio, Texas that will see six new Smiling Moose delis in the next three years and an overall plan to hit 100 stores nationwide by 2020.
Read the exciting full article on the Westword here.