Smiling Moose Rocky Mountain Deli delivers the perfect balance of bold, unique flavor combinations, hearty portions and fresh ingredients in its housemade food that’s served in a lively, fast casual environment.
Recognized by FastCasual.com in May, 2016, as one of the industry’s Top 100 Movers and Shakers, Smiling Moose Rocky Mountain Deli is, “an innovative restaurant brand shaping the fast casual segment.”
Inspired by the adventuresome spirit of the Rocky Mountains, a group of mountain-loving friends opened the first Smiling Moose in Edwards, Colorado, in 2003. One of the first signature hot sandwiches they created was the award-winning Original Mo! that piles sizzling grilled meat and cheese on a fresh baked baguette, is toasted in an oven to meld the flavors, then topped with crisp lettuce, tomato, red onions and banana peppers, all finished with a tangy vinaigrette and seasoning for the perfect savory bite. The Original Mo! quickly became a favorite among guests and more than a decade later, is still one of the most-ordered sandwiches at The Moose. The Mo! inspired a menu of bold flavors and satisfying options that range from custom-tossed salads and mouthwatering grilled or cool sandwiches, to savory soups, wraps, and a full breakfast offering served all day. Drawing on culinary trends, guest feedback, and its creative roots, the culinary team continues to create new menu items and update existing ones to ensure every entree is flavorful, memorable, and unlike anything you could get somewhere else.
Since 2003, Smiling Moose has roamed beyond its borders to bring its hearty, adventurous menu and friendly, mountain town experience to 17 locations across Colorado, Montana, North Dakota, South Dakota, Texas, Wisconsin, and Wyoming. By 2020, Smiling Moose plans to have more than 100 delis throughout the United States.
In order to distinguish itself within the fast casual segment, Smiling Moose launched a brand update in 2015 including everything from an interior redesign, infrastructure improvements and a menu update to a refined logo and a new website which focuses on their core attributes of providing bold, craveable flavors and hearty, housemade entrees made from the freshest ingredients all delivered in a way that makes guests feel special.
Franchise development rights are available for Smiling Moose delis in areas throughout the nation. For more information about Smiling Moose or about franchising opportunities, please visit smilingmoosedeli.com/franchise-info/.